About Us

Affirm Health’s mission is to support clinicians with technology that allows them to focus wholly on the health of humans in their care.

Value-Based Care

Affirm Health’s mission is to support clinicians with technology that allows them to focus wholly on the health of humans in their care.

Affirm Health was created to help doctors and nurses help their patients. Technology has restructured the world in the last two decades, but these shifts have left huge areas of medicine and healthcare largely the same as they were. We believe the more time practitioners spend listening to and speaking with their patients, the better the patient experience is. We use technology to streamline administration, clarify communications and simplify everything that goes into creating impactful value-based care.

Chief Executive Officer

Mitch Evans

Mitch Evans is a healthcare technology entrepreneur, who enjoys product building. Prior to founding Affirm Health, Mitch worked at Jumpstart Foundry, NC2 Media, and Deloitte Consulting. Mitch received his undergraduate business degree from Pennsylvania State University and his Masters in Business Administration from Vanderbilt University.

Chief Operating Officer

John Cole

John oversees operations, customer engagement, and growth. The son of a primary care doctor, he is passionate about building technology solutions for clinicians. Prior to founding AffirmHealth, John spent 5 years in the financial services industry (M&A). John is a graduate of Vanderbilt University, earning his BS and MBA.

Head of Customer Success

Angela Edlin

Angela is an experienced project manager and healthcare account executive. Driven by improving provider workflows, she takes pride in utilizing consumer feedback and innovation to make a clinician’s job easier and secure better outcomes for patients. Angela is a graduate from the University of Tennessee and has been working in Nashville’s healthcare industry for 7 years.

Head of Marketing

Alyssa McNally

Alyssa comes from a marketing agency background with extensive healthcare tech experience. With a strong passion for content marketing, she is a swiss army knife knowing the ins and out of digital strategy. She drives our social media and editorial strategy while supporting our sales and customer support team. Alyssa graduated from Trinity University in Chicago with a degree in English Communication and has been in Creative Marketing for 10 years.

Executive Coordinator

Gillian Ettwien

Gillian has been assisting clients across a wide range of industries for nearly 20 years. She brings her passion for organization and extensive knowledge of organizational structure and cloud-based implementations to the team. Gillian spent the last nine years building her expertise on remote culture from her home in Phoenix, AZ. When she is not focused on policies and implementations, she can be found hiking or planning her next vacation with her husband, Noah, and their two daughters.

Our Team

Here’s what it’s like to work with us:

We’re Part Of The Team

Medicine is a team sport. We’re partners not vendors. Every patient is treated by a team: doctors, nurses, administrators, insurers, office managers and technicians. Affirm Health is part of that team, and our job is to support the experts so they can deliver on their promise of excellent patient care every day.

We Keep Our Promises

We do what we say we’re going to do, because we know on the other side of every screen there is a living, breathing person. We create technology, but we serve humanity. Every decision we make starts and ends with the people we’re here to help.

We’re All Ears

We always listen more than we talk. Everyone should be heard and no one should ever feel ignored. What we hear, and the questions we ask drives what we create. Our best ideas come from you.

We’re Gritty With A Smile

Medicine is a 24 hour a day job. We love to dig in and we’re happy to keep going until everyone feels good. We know what’s at stake, and that’s what keeps us moving.

News & Press

Losing (and Winning) at Value-Based Care.

Losing (and Winning) at Value-Based Care.

First introduced in the mid 2000’s, value-based care was brought to the forefront of medical practice with the 2015 passage of MACRA1. Designed to treat the entire patient, both in illness and health, and reward improved health, value-based care was the antidote to a fee-for-service (FFS), solely treatment- and diagnostic-based approach to the practice of medicine. In theory, it was exactly what both doctors and patients needed to create a culture of improved health and reduce the healthcare system burden of disease. So why, then, has it failed so spectacularly thus far?

While it’s nearly impossible to attribute just one, or even a handful of causes to the lack of traction or success for value-based care, it is possible to assess influence and recommend focused avenues for positive change. Here are a few key areas where changes could have a profound impact and lead to greater success for value-based care.

All You Need to Know about Advance Care Planning

All You Need to Know about Advance Care Planning

If you’ve been considering advance care planning (ACP), you’re in good company. More than 90 percent of Americans believe it is important to discuss the treatment and palliative options they would choose to pursue if they were to become incapacitated by medical issues in the future, according to The Conversation Project’s 2018 National Survey. Yet, they also report that only 32 percent have actually conducted these conversations.

Why? Most people don’t know where to begin. Some don’t even fully understand what advance care planning entails. But there is someone who can help: your doctor. Here’s how.

Timeliness and Data in Healthcare – Why Practice isn’t keeping up

Timeliness and Data in Healthcare – Why Practice isn’t keeping up

Data in healthcare is now essentially ubiquitous: there are mountains of it everywhere1,2,3,4,5. With the promise of tech and big data, healthcare systems snapped up technology that promised to capture all their data and provide enhanced and unprecedented insights. EHRs were pushed on physicians, claiming better data collection, organization, and utilization. And yet, very few physicians can even access real-time information, let alone derive practice-informing insight from it1. How then, do we bridge the gap from data ubiquity to real-time, meaningfully informed medical practice?